M6Mediumrequired for this type
platform-vertical fit (B2B has LinkedIn; visual product has Instagram)
Fix: Open/prioritize the platform your buyers use.
Social media · weight 2
The marketing audit for recruiters
A brand candidates can verify.
Candidates and clients check a recruiter before they answer: the brand-name search, the LinkedIn profile and how recently it posted, the bio, the positioning line, and whether the site has a form that works. EchoPilot checks those signals, plus whether analytics is installed so responses can be measured at all.
Recruiters run under the professional-services rule set, which requires the platform-fit rule (LinkedIn for a B2B audience) and weights the buyer-question rule up. On the higher plans EchoPilot drafts the posts that keep the cadence going, from the audit's findings, for a person on your team to approve before anything is published.
What we check for recruiters
8 of the 92 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
E3Mediumboosted for this type
>=1 page answers a buyer question (how much / how long / vs)
Fix: Write top-3 buyer-question pages.
Content email · weight 2
M2High
primary profile posted in last 14 days
Fix: Restart cadence: 3 posts/week minimum (automatable).
Social media · weight 3
M4Medium
profile bio states offer + location + link
Fix: Rewrite bio.
Social media · weight 2
S10High
brand name query shows site in top 3
Fix: Strengthen brand signals: GBP, schema, consistent name.
SEO technical · weight 2
B2Low
tagline/positioning consistent across site and socials
Fix: Align one-line positioning.
Brand consistency · weight 1
C3High
contact form present and functional (field check)
Fix: Fix or add contact form.
Conversion capture · weight 2
A1High
GA4 or equivalent installed
Fix: Install GA4.
Analytics ads · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a recruiter business the first ones usually look like this; yours come from your own audit's failures.
- Link the LinkedIn profile from the site and rewrite its bio to state the offer, the sectors and the location.
- Restart the posting cadence with drafts from the approval queue, at least weekly.
- Align the positioning line across the site and profiles, and fix the contact form.
- Install analytics and define one conversion event for candidate or client enquiries.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most recruiters
Audit
$99 / month · $950 / year
Continuous monitoring of 92 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for recruiters
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Posts, Google Business updates and review replies drafted for you. Approve them, and the posts go out on the Facebook Page or LinkedIn you connect.
Pay yearly and save 20%; 7-day free trial on Growth and Managed, 14-day money-back guarantee on Audit. Compare the plans in full.
Secure checkout
Questions from recruiters
Does EchoPilot read LinkedIn?
Public profile metadata is read for the bio and platform-fit rules. Post history needs a connected token; without one, the cadence rules are marked not assessable with the reason.
Does it post to LinkedIn for us?
On Managed, yes, once you connect your LinkedIn: each post a person on your account approved goes out at its scheduled time, and you can change the time or cancel until then. On Growth, you approve each draft and post it yourself.
Which rules matter most for a recruiter?
Platform fit, posting recency and the bio on the primary profile, brand-name search visibility, positioning consistency and a working contact form.
Is there a free version?
The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.