C5Highrequired for this type
online booking/quote/order path exists (if vertical expects it)
Fix: Add booking/quote tool.
Conversion capture · weight 2
The marketing audit for restaurants
Local search, reviews and social, checked monthly.
A restaurant is found on a map, judged by its reviews and photos, and chosen in a few seconds. EchoPilot checks the pieces that decide that moment: the Google Business Profile with its hours, photos and posts, the review count and how recent they are, the social accounts guests look at, and whether the website has a menu and a way to book or order.
The restaurant rule set requires an online booking or ordering path and up-to-date hours and photos, and skips the blog and newsletter rules that rarely apply. Every month the audit re-runs, shows what changed, and lists the next actions; on Growth and Managed, EchoPilot drafts the posts (and, on Managed, the review replies) for a person on your team to approve.
What we check for restaurants
8 of the 92 rules, read from the rule set for the restaurant business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
L3Mediumrequired for this type
GBP hours set and not marked may-be-inaccurate
Fix: Set business hours.
Local presence · weight 1
L4Mediumrequired for this type
GBP has >=10 photos with at least one <90 days old
Fix: Upload recent photos monthly.
Local presence · weight 2
L1Critical
GBP claimed and verified
Fix: Claim and verify Google Business Profile.
Local presence · weight 3
R1High
Google review count >= 10
Fix: Launch review-request automation (SMS/email after service).
Reviews reputation · weight 3
R3High
>=2 new reviews in last 90 days (velocity)
Fix: Review velocity is dead; automate requests.
Reviews reputation · weight 3
M2High
primary profile posted in last 14 days
Fix: Restart cadence: 3 posts/week minimum (automatable).
Social media · weight 3
S7High
LocalBusiness or Organization schema present
Fix: Add JSON-LD LocalBusiness schema.
SEO technical · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a restaurant business the first ones usually look like this; yours come from your own audit's failures.
- Claim and verify the Google Business Profile, set the hours and upload at least ten recent photos.
- Add a booking or ordering path the audit can find from the homepage, and a clickable phone number.
- Set up review requests after each visit and reply to every review, negatives within a week.
- Publish a Google Business post every two weeks and a social post at least weekly, from the approval queue.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most restaurants
Audit
$99 / month · $950 / year
Continuous monitoring of 92 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for restaurants
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Posts, Google Business updates and review replies drafted for you. Approve them, and the posts go out on the Facebook Page or LinkedIn you connect.
Pay yearly and save 20%; 7-day free trial on Growth and Managed, 14-day money-back guarantee on Audit. Compare the plans in full.
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Questions from restaurants
Do I need a website for the audit?
Yes, a public website is the starting point. The rules then read the Google Business Profile, reviews and social profiles linked from it or given in the intake.
What does the audit read from Google Business Profile?
Whether the listing is claimed, the primary category, hours, photo count and age, posts in the last 30 days, the website link, reviews and owner replies. Owner-only fields need the profile connected in the app.
Does EchoPilot post to my Google Business Profile or Instagram?
Not to Google or Instagram. On Growth and Managed it drafts posts, and on Managed review replies too; a person on your account approves each one and posts it. Managed posts approved drafts only on a Facebook Page or LinkedIn you connect, and every approval is recorded.
Which rules are skipped for restaurants?
The blog and post-recency rules (E1, E2), because a restaurant rarely runs a blog. The booking path, hours and photo rules are required instead.