50% off for life, applied at checkout, until Feb 22, 2027 →
How it worksPricing
Sign inFree score
SEO tools
Meta Tag CheckerTitle, description, OG, H1Meta Description GeneratorThree variants, 70–160 charsRobots.txt GeneratorAllow, disallow, sitemap, delaySitemap.xml GeneratorCrawl up to 60 pagesSchema Markup GeneratorJSON-LD for seven types
Content & tracking
UTM BuilderTagged links, with presetsAI Draft EditorMake a draft read like youLLMs.txt Generator ↗Write a site's llms.txt
Free tools: All free toolsFree score: Score a whole website, freeBrowse all tools →
Local & service
RestaurantsLocal search, reviews and social, checked monthly.Real EstateListings, local presence and lead capture.HealthcareListings, reviews and trust signals for practices.Small BusinessMarketing without the headcount.
Professional
Law FirmsThe signals that decide which firm gets the call.Financial AdvisorsEvery draft approved before it ships.Professional ServicesMake your expertise findable.RecruitersA brand candidates can verify.
Digital & growth
B2B SaaSContent, technical SEO and AI visibility, scored.StartupsA marketing baseline before you hire for it.EcommerceProduct pages, speed and conversion capture.Digital AgenciesAudits and plans for every client site.
Not sure which?: Get a free scoreSample: Sample audit, scored 56 of 100All use cases →
Learn
How it worksScore, evidence, priorities, fixWhite paperWhat your score is made ofPlain-English guidePDF: every feature, step by stepOur crawlerWhat EchoRankBot readsStatusDatabase, queues, sourcesThe 92 rulesTen categories, 3 gating checksKnowledge baseHow the product works, in detailAbout usThe company and its principles
See it
Free scoreWebsite, DNS, PageSpeed, searchSample auditA real run, anonymizedSample 90-day memoThe actions after the sampleProduct demosReal screens from a real auditEchoRank ↗The marketing toolsetllms.txt Studio ↗Write a site's llms.txt
Sample: A real audit, scored 56 of 100Compare: EchoRank360 vs EchoPilotSee the sample audit →

Managed and up

Competitor watch

Reads the public websites of up to 5 competitors every Monday and lists what changed since the week before.

Who it's for

Competitor watch is part of the Managed plan. It suits owners who want to know when a nearby rival changes its prices, its homepage or how often it posts.

How to use it

  1. Add a competitor. Open More, then Research, then Manage competitors. Type a competitor's website and, if you like, its name. You can watch up to 5 at a time.
The Add a competitor form on the Competitors page, with the website and name fields markedThe Add a competitor form on the Competitors page, with the website and name fields marked
  1. Or let EchoPilot find them. Discovery searches for your main service in your city. It adds the businesses that show up, but skips your own site, directories and review sites. You can run it once a day. If you watch no one, EchoPilot runs it for you once a week.
The Discovery box on the Competitors page, with the Run discovery again buttonThe Discovery box on the Competitors page, with the Run discovery again button
  1. Check your list. Each competitor shows its website, how it was added, and the date of its last reading. To free a place, click Remove.
The list of watched competitors, each with its last reading date and a Remove buttonThe list of watched competitors, each with its last reading date and a Remove button
  1. Read the weekly brief. Every Monday EchoPilot reads each site again and writes a short brief. Open Research to see all your briefs, newest first.
The Research page listing the weekly competitor watch briefs with their dates and headlinesThe Research page listing the weekly competitor watch briefs with their dates and headlines
  1. Check the sources. Each point in a brief links to the saved reading it comes from. Click a source to see the exact text that was recorded.
One competitor watch brief, with a point and its source link markedOne competitor watch brief, with a point and its source link marked

What you'll see

A brief lists what changed. It can show a new homepage title, heading, description or text. It can show a pricing page that was added, removed or changed, and prices that were added, removed or changed. It can also show new posts on a competitor's blog and a change in their rating or review count. Each point says why it may matter and may suggest a small step. If nothing changed, the brief says so. You also get an email, and a Telegram message if you linked a chat, unless you turn them off.

A brief page with its headline, its points and the Sources listA brief page with its headline, its points and the Sources list

What it doesn't do

  • It reads public web pages only. It respects each site's robots.txt (the file that says what bots may read), and it doesn't read social media pages.
  • It doesn't log in anywhere or see anything private.
  • If a homepage can't be read three times in a row, that competitor is paused and skipped.
  • A failed reading is never shown as a change.
  • It doesn't track competitors' ads or where they show up in Google search.

All guides