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Audit and up

Read your score

Your score shows, out of 100, how your business looks online across the checks EchoPilot could run, and what changed since last time.

Who it's for

You get a score after every audit on Audit, Growth and Managed. Read it when you want to know where you stand and what changed.

How to use it

  1. Look at the ring and its label. The ring on your Dashboard shows your score out of 100. The label next to it puts the score in a band:

    • Excellent: 90 to 100.
    • Good: 75 to 89.
    • Needs work: 40 to 74.
    • Poor: 0 to 39.
Dashboard score card with the score ring, the band label and the change chip markedDashboard score card with the score ring, the band label and the change chip marked
  1. Read the line under it. It says how many checks pass, out of the checks we could run. It also says how many fixes are left in your 90-day plan. Below that, a bar and a line count the checks that failed, the partial ones, and the ones we couldn't run.
Dashboard score card with the plain sentence and the line of check counts markedDashboard score card with the plain sentence and the line of check counts marked
  1. See what changed. Next to the label, an arrow shows how many points your score went up or down since your last audit, and that audit's date. Your first audit says First audit. Sometimes we can run more or fewer checks than last time. Then a note says so, because part of the change comes from that. On the results page, the Progress tab shows your score over time and each area's change.
Progress tab of the audit page with the score over time and the change in each areaProgress tab of the audit page with the score over time and the change in each area
  1. Check each area. Under By category, each area has its own bar. It shows the checks that passed, the partial ones, the ones that failed and the ones we couldn't run. Click an area to see its checks and what we found.
By category list on the Dashboard, with the first area's bar and count markedBy category list on the Dashboard, with the first area's bar and count marked

What you'll see

Each check ends as pass, partial or fail. A pass gets full points. A partial gets half. A fail gets none. Checks that matter more count for more.

Some checks end as "not assessable" (we couldn't look at them). They are left out of your score, so they never count as a fail.

A few basic checks can hold your whole score back. There are 3 of them. If one fails, your score can't go above 40 until it passes. The score card then says it is capped at 40.

Dashboard score card with the ring, the band, the counts and the barDashboard score card with the ring, the band, the counts and the bar

What it doesn't do

  • It doesn't measure your sales, visits or place on Google. It only reflects the checks EchoPilot ran.
  • A check we couldn't run doesn't lower your score, and it doesn't raise it either.
  • It changes only when an audit runs. A fix you make today shows up in your next audit.
  • Scores are rounded to whole numbers, so a very small change can show as No change.

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