- AI-powered audits · 92 checks
- AI visibility checks
- AI answer checks via Claude
- AI-drafted posts, you approve
Every EchoPilot feature, by plan
EchoPilot improves the marketing signals you can control — your website, listings, reviews, content and online presence. No honest marketing platform can guarantee rankings or revenue, because competitors and the platforms themselves affect those outcomes too.
- ✓ Included
- ◐ Partly included
- Later Later: part of the plan, not switched on yet
- ✗ Not included
| Feature | Free$0 | Audit$99/ month | Growth$299/ month | Managed$499/ month |
|---|---|---|---|---|
| Audit & scoring | ||||
Free scoreScore any website without an account: the checks that read the public site, with the evidence behind each. Learn more: Free score | ✓no account | ✓ | ✓ | ✓ |
Monthly audit of all 92 checksEvery check in ten categories, re-run every month on a schedule, with the result of each one kept. Learn more: Monthly audit of all 92 checks | ✗ | ✓ | ✓ | ✓ |
One score out of 100A weighted score per category and overall; checks that could not run are left out, never counted as failures. Learn more: One score out of 100 | ✓ | ✓ | ✓ | ✓ |
Gating checksThree basics (a secure site, a claimed listing, a way to reach you) cap the score until they pass. Learn more: Gating checks | ✓ | ✓ | ✓ | ✓ |
Site crawlEchoRankBot reads your pages within the page and time budget of each audit; the free score reads the homepage only. Learn more: Site crawl | ◐homepage only | ✓ | ✓ | ✓ |
Website foundation and technical SEO checksSecurity, speed, mobile layout, titles, descriptions, structured data and the files search engines read. Learn more: Website foundation and technical SEO checks | ✓ | ✓ | ✓ | ✓ |
Search visibility checksWhether the site is indexed and found for your brand; the paid audit adds service and city searches. Learn more: Search visibility checks | ✓indexed, brand | ✓ | ✓ | ✓ |
Local presence checksYour listing, name-address-phone consistency and directory citations. Learn more: Local presence checks | ✗ | ✓ | ✓ | ✓ |
Reviews and reputation checksRating, review count and recency, replies, and reviews on more than one site. Learn more: Reviews and reputation checks | ✗ | ✓ | ✓ | ✓ |
Social profile checksProfiles linked from your site, posting cadence and profile completeness. Learn more: Social profile checks | ✗ | ✓ | ✓ | ✓ |
Conversion capture checksPhone and email links, contact forms, booking and calls to action. Learn more: Conversion capture checks | ✗ | ✓ | ✓ | ✓ |
Content and email checksBlog activity, depth of service pages and the newsletter basics. Learn more: Content and email checks | ✗ | ✓ | ✓ | ✓ |
Analytics and ads checksThe analytics tag, conversion tracking and the ads basics. Learn more: Analytics and ads checks | ✗ | ✓ | ✓ | ✓ |
Brand consistency checksLogo, colours and name used the same way across the site and profiles. Learn more: Brand consistency checks | ✗ | ✓ | ✓ | ✓ |
Rules tuned to your type of businessChecks that do not apply to your kind of business are skipped, and the ones that matter most weigh more. Learn more: Rules tuned to your type of business | ✗ | ✓ | ✓ | ✓ |
Re-audit on demandRun the whole audit again between monthly runs, within the plan's allowance. Learn more: Re-audit on demand | ✗ | ✓1 a month | ✓2 a month | ✓30 a month |
Re-check one ruleAfter a fix, re-run that one check within a minute; it costs a tenth of an extra audit. Learn more: Re-check one rule | ✗ | ✓ | ✓ | ✓ |
Progress across auditsThe score and each category month over month, with what changed since the last run. Learn more: Progress across audits | ✗ | ✓ | ✓ | ✓ |
| Evidence & fixes | ||||
Evidence for every findingEach result shows what was read and where, so whoever makes the fix can see it for themselves. Learn more: Evidence for every finding | ✓checks that ran | ✓ | ✓ | ✓ |
Fix guidance for every checkWhat to change, who usually does it, and a before-and-after example. Learn more: Fix guidance for every check | ✓checks that ran | ✓ | ✓ | ✓ |
Not assessable, never guessedA check that could not run says why and is left out of the score. Learn more: Not assessable, never guessed | ✓ | ✓ | ✓ | ✓ |
90-day memoThe fixes that matter most, in order, with who does each and by which week. Learn more: 90-day memo | ◐preview | ✓ | ✓ | ✓ |
Action checklistMark each fix done or in progress; the next audit re-checks what you marked. Learn more: Action checklist | ✗ | ✓ | ✓ | ✓ |
Weekly quick winOne small fix from your own memo every Tuesday, with the snippet to paste. Learn more: Weekly quick win | ✗ | ✓ | ✓ | ✓ |
Send to your developerEmail the memo PDF and a link to your scores to the person who makes the fixes; replies come to you. Learn more: Send to your developer | ✗ | ✓ | ✓ | ✓ |
| AI visibility | ||||
AI crawler access and rendering (by EchoRank)Which AI crawlers your robots.txt lets in, and whether they can read your pages without running scripts. Learn more: AI crawler access and rendering (by EchoRank) | ◐quick check | ✓ | ✓ | ✓ |
AI answer checksWhether Claude names your business for three questions about your service and city (via EchoRank360). Learn more: AI answer checks | ✗ | ✗ | ✓ | ✓ |
AI visibility benchmarkA weekly comparison of your homepage's AI visibility with your competitors' (by EchoRank). Learn more: AI visibility benchmark | ✗ | ✗ | ✗ | ✓ |
| Content & drafts | ||||
Drafted posts in your brand voicePosts written from what your audit found, for the channels that suit your business. Learn more: Drafted posts in your brand voice | ✗ | ✗ | ✓12 a month, 2 channels | ✓24 a month, 4 channels |
Which channels are worth itWhich channels are worth your time for a business like yours, with the reason for each. Learn more: Which channels are worth it | ✗ | ✗ | ✓ | ✓ |
Brand voiceDescribe how you sound once; every draft follows it. Learn more: Brand voice | ✗ | ✗ | ✓ | ✓ |
| Publishing & approvals | ||||
You approve every draftNothing goes out until a person on your account approves it, and the approval is recorded. Learn more: You approve every draft | ✗ | ✗ | ✓ | ✓ |
Download approved draftsApproved drafts as CSV or Markdown, or copied, to post yourself. Learn more: Download approved drafts | ✗ | ✗ | ✓ | ✓ |
Posting to the accounts you connectApproved posts go out on the Facebook Page or LinkedIn you connect, at the time shown on each draft. Learn more: Posting to the accounts you connect | ✗ | ✗ | ✗ | ✓ |
| Google Business | ||||
Google Business Profile checksThe public side of your listing: hours, categories, photos, rating and reviews. Learn more: Google Business Profile checks | ✗ | ✓public listing | ✓ | ✓ |
Owner connectionConnect the profile you own so the audit reads verification, posts, services and replies. Learn more: Owner connection | Later | Later | Later | Later |
Google Business update draftsUpdates for your listing drafted each month for you to approve. Learn more: Google Business update drafts | ✗ | ✗ | ✗ | ✓4 a month |
Review reply draftsA reply drafted for each review, ready to approve or edit. Learn more: Review reply drafts | ✗ | ✗ | ✗ | ✓ |
Review history importBring in your existing reviews from the browser extension or a file. Learn more: Review history import | ✗ | ✗ | ✗ | ✓ |
Browser extension fill-inApproved replies and updates are filled into Google for you; you click Post. Learn more: Browser extension fill-in | ✗ | ✗ | ✗ | ✓ |
| Competitors & market | ||||
Weekly competitor watchChanges on the public websites of up to 5 competitors, each linked to the reading it comes from. Learn more: Weekly competitor watch | ✗ | ✗ | ✗ | ✓up to 5 |
Monthly market reportWhat changed in your local market this month, from the same public sources. Learn more: Monthly market report | ✗ | ✗ | ✗ | ✓ |
Review sentiment digestWhat your reviews say, every other week. Learn more: Review sentiment digest | ✗ | ✗ | ✗ | ✓ |
Public sources onlyBuilt from public websites, your imported reviews and Google rating data; no social media scraping. Learn more: Public sources only | ✗ | ✗ | ✗ | ✓ |
| Reports & exports | ||||
PDF reportsThe audit, the memo and a progress report as PDFs; the free score has its own score PDF. Learn more: PDF reports | ◐score PDF | ✓ | ✓ | ✓ |
Shareable scorecard linkA link that shows the scores only, with no sign-in; revoke it at any time. Learn more: Shareable scorecard link | ✓ | ✓ | ✓ | ✓ |
Results by emailThe result in your inbox when an audit finishes; a monthly summary after each scheduled audit. Learn more: Results by email | ✓ | ✓ | ✓ | ✓ |
Telegram messagesA short message after each audit, when the score drops, and with the weekly quick win. Learn more: Telegram messages | ✗ | ✗ | ✗ | ✓ |
WebhooksSigned events to your own tools when an audit finishes, the score changes or a gating check fails. Learn more: Webhooks | ✗ | ✗ | ✗ | ✓ |
Google Analytics connectionRead your analytics data with your consent; the audit already checks the tag on every run. Learn more: Google Analytics connection | ✗ | Later | Later | Later |
Search Console connectionRead your search performance data with your consent. Learn more: Search Console connection | ✗ | Later | Later | Later |
| Account & billing | ||||
Your free pageNo website yet? A one-page site for your business, with posts and reviews. Learn more: Your free page | ◐fewer posts, no photos | ✓ | ✓ | ✓ |
7-day money-back guaranteeA full refund within 7 days if the Audit plan is not useful. Learn more: 7-day money-back guarantee | ✗ | ✓ | ✗ | ✗ |
7-day free trialGrowth and Managed start with a free trial, once per business. Learn more: 7-day free trial | ✗ | ✗ | ✓ | ✓ |
Yearly billing, save 20%Pay for the year up front for a lower price per month. Learn more: Yearly billing, save 20% | ✗ | ✓ | ✓ | ✓ |
Pause or cancel in one clickFrom the billing page, with no retention offers. Learn more: Pause or cancel in one click | ✗ | ✓ | ✓ | ✓ |
One business per subscriptionEach subscription covers one business; a second business has its own account. Learn more: One business per subscription | ✓ | ✓ | ✓ | ✓ |
Email supportQuestions answered by email. | ✓ | ✓ | ✓ | ✓ |
| Free tools | ||||
Meta Tag CheckerTitle, description, canonical, robots, OG and Twitter tags of one page, judged against the audit's thresholds. Learn more: Meta Tag Checker | ✓no account | ✓ | ✓ | ✓ |
Meta Description GeneratorThree meta description variants of 70 to 160 characters, written from a URL or pasted text. Learn more: Meta Description Generator | ✓no account | ✓ | ✓ | ✓ |
Robots.txt GeneratorUser-agent groups, allow and disallow rules, sitemap and crawl-delay, with a live preview and download. Learn more: Robots.txt Generator | ✓no account | ✓ | ✓ | ✓ |
Sitemap.xml GeneratorA robots-respecting crawl of up to 60 pages, turned into a sitemap.xml you can download. Learn more: Sitemap.xml Generator | ✓no account | ✓ | ✓ | ✓ |
Schema Markup GeneratorJSON-LD for LocalBusiness, Organization, FAQPage, Article, Product, Event and BreadcrumbList. Learn more: Schema Markup Generator | ✓no account | ✓ | ✓ | ✓ |
UTM BuilderTagged campaign links with presets for Google Ads, Meta, newsletters and Google Business posts. Learn more: UTM Builder | ✓no account | ✓ | ✓ | ✓ |
AI Draft EditorMake AI drafts read like you wrote them: natural tone, tighter sentences, no filler, with a diff. Learn more: AI Draft Editor | ✓no account | ✓ | ✓ | ✓ |
Start with the plan that fits
EchoPilot measures what a small business shows the world online and tells you what to fix, in plain language. It does not and cannot promise search positions, traffic, leads or revenue; those depend on your market, your competitors and the platforms themselves.
About the plans and features
What do I get without paying? The free score (no account), with its evidence and fix guidance for every check that ran, and 7 free tools. 19 of the 65 features listed here are fully included on Free; a few more come in a reduced form, such as the memo preview and the score PDF.
What does Managed add over Growth? AI visibility benchmark, Posting to the accounts you connect, Google Business update drafts, Review reply drafts, Review history import, Browser extension fill-in, Weekly competitor watch, Monthly market report, Review sentiment digest, Public sources only, Telegram messages, Webhooks.
What does "later" mean? It marks a feature that is part of the plan but not switched on yet: Owner connection, Google Analytics connection, Search Console connection. It switches on when released, at no extra charge.
Can I buy one feature on its own? No. Each plan has one price per business, $99, $299 and $499 a month, or yearly with 20% off. Nothing on this page is sold separately.